We welcome you to Nordic Morning Partner Breakfast to hear inspiring keynotes and idea exchanging! Day's topic will be: Getting the full stack for true data-driven marketing - Google Marketing Platform.
Google Marketing Platform (formerly known as Google 360 Suite) is a unified advertising and analytics platform for smarter marketing and better results. With renewed product tiers and pricing, Google Marketing Platform with 360 features is attractive option for mid-sized companies as well.
Google Analytics 360 = Enterprise level web & app analytics solution Google Optimize 360 = A/B & Multivariate testing and personalisation tool with integrations to Google Analytics segments/audiences Display & Video 360 = An integrated solution for end-to-end advertising campaigns
Take the opportunity to hear about the key benefits, integrations and use cases of the different modules of Google 360 and how it's all connected. Our Partner Google will also be opening up what lies ahead.
9.00-9.10 Opening Words, Jukka Sundquist, Managing Director, Nordic Morning Finland
9.10-9.30 Greetings from Google, Karin Ekesiöö, Platforms Partnership Manager, Google
9.30-10.00 Core benefits of Google Analytics 360, Lauri Lähteenmäki, Director, Martech&Data
10.00-10.25 Display & Video 360 & GA 360 Audiences, Joe Woods, Senior Consultant, Programmatic Marketing
10.25-10.45 Optimize 360, Lauri Lähteenmäki, Director, Martech&Data
10.45-11.30 Glögg & mingle
When: Tuesday 11.12.2018 8.30-11.30
Where: Nordic Morning Finland Office, Verkkosaarenkatu 5, Helsinki (Kalasatama)
Interested? Sign up here!