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Concept Planning and Development

What Is Concept Planning and Development?

Concept planning and development weaves together the different elements of a communication campaign and presents them in an engaging and creative way to capture the hearts and minds of the target market.

Why Nordic Morning?

Do you have a big idea but need support coming up with creative ways to capture audience interest and encourage engagement?

Nordic Morning can help you develop and plan creative concepts that can be used across all campaign messages, calls to action, and communication channels. Our creative concepts are distinctive, memorable and unifying.

How Do We Do It?

Through client briefings, brainstorming and ideation sessions we will develop concepts that support and elevate your big ideas. Perhaps this includes something physical, like a new pop-up store, or a printed magazine. Or perhaps it is something digital, like an app or video production. We can handle it all. Together we will refine these ideas to ensure they support your overall strategic goals.



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Concept Planning and Development is part of the Digital Growth Engine



Organisational CapabilitiesDigital ServicesContentMediaData & Customer InsightsMarketing TechnologyVision Strategy ChangeBuild & Run

Content

Content is the key keeping brand together while running the digital growth engine. In order to drive growth and customer satisfaction, the content needs to be build and run from customer centric and data driven point of view. By utilising solutions from our four key offering areas, you are able to have content that is done according to your brand values and tone of voice, is personalised based on customer needs, can be scaled easily, is visible in search engines and engaging in social media.

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